Running a boutique business requires finesse, aesthetic flair and creativity to stand out above the rest. Its competition is the big guys – the popular chains that have overtaken our bustling society. However, “shopping local” is on the rise – making way for little-but-loveable places to shine.
Typically, boutique businesses are the opposite of “chain” businesses, offering local or one-of-a-kind products and services, as well as that personalized touch. Specifically, many artisanal and boutique cafés in greater Vancouver offer a charming atmosphere and delicious food and beverages for customers to rave about. In order to acquire star status for more than just your fresh, Italian-inspired paninis, you must be willing to go the extra mile with respect to your caffeinated beverages – i.e. café lattes and specialty espresso-based products. This means investing in a commercial grade espresso machine to build your valuable clientele and appeal to a vast group of coffee lovers and foodies, alike.
Why A Commercial Grade Espresso Machine?
The difference between a regular drip coffee maker and a commercial grade espresso machine is the difference between hobby and career. If you want to be taken seriously as a boutique café, you have to be able to compete against your food-and-drink-selling counterparts. The most popular lunch and brunch hotspots offer a wide variety of food and drinks, including gourmet espresso-based beverages. If you think that you’ll get by without these added perks (no pun intended), you’ll undoubtedly point potential customers away from your establishment and through the doors of one which places quality coffee on their priorities list.
Give Your Customers the Luxury They Crave
If you’re making your living by providing to-die-for artisanal sandwiches, creative soups, distinctive salads and that famous brunch menu – all prompting a line around the block - consider how an espresso machine could boost your sales and customers.
Customers love luxury – and when they spend their hard-earned money on dining out, they expect the best. By igniting their senses with that comforting and mouth-watering aroma that accompanies a cup of café latte, you’re setting the stage for a luxurious dining experience.
Coffee and Gourmet Food Go Hand-In-Hand
There’s nothing quite like topping off a gourmet meal with a fantastically foamed cappuccino. Incredibly Italian and intensely soothing, this treat is something to revel in. Sipping on espresso completes the whole dining experience and makes us all feel like tourists - no matter how close to home.
A Worthy Investment
Commercial grade espresso machines may be on the pricier side, however this investment will pay for itself with the high influx of customers and espresso orders. You may even discover that it creates a whole new reason for customers to visit and praise your establishment.
You might think that something as simple as a café latte couldn’t possibly put you ahead of your competition. But mark our words – with the installation of a commercial grade espresso machine, the volume of customers continuously flowing through your doors will prove our point again and again.
At Quality Coffee Systems, we have a vast selection of espresso machines for commercial use (including JURA Professional, WMF, Schaerer and CONTI) that will give your boutique business an edge on the competition. Contact us to learn more.
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